Jerome Dubreuil

Jerome Dubreuil is the Chief Digital Officer (CDO) at DECATHLON, a global sporting goods retailer. With over 20 years of experience in the tech industry, Dubreuil has a diverse background that spans from full-stack software engineering to building startups in Silicon Valley and holding VP-level positions in major tech companies.1

As CDO at DECATHLON, Dubreuil plays a crucial role in driving innovation and digital transformation within the company. He has been instrumental in positioning DECATHLON as a leader in the retail industry, particularly in the adoption and implementation of artificial intelligence. In fact, DECATHLON was recently ranked as the second-best global retailer in terms of AI usage and investment, trailing only behind Best Buy.4

Key Responsibilities and Initiatives

Innovation Leadership:: Dubreuil is at the forefront of DECATHLON's new era of growth, where innovation is a central focus. He has been involved in rebranding efforts and implementing new strategies to drive the company forward.2

Customer Experience:: Under Dubreuil's leadership, DECATHLON places a strong emphasis on customer feedback as a key operating principle. This approach has enabled the company to evolve and adapt to meet customer needs effectively.3

Digital Experiences and Platforms:: Dubreuil is known for designing and executing world-scale digital experiences, products, and platforms, leveraging his extensive experience in the tech industry.

Industry Engagement:: Dubreuil is active in the tech and retail communities, often presenting at industry events such as the Innovation Summit for IoT in Boston, where he shares insights and engages with other pioneers and innovators in the field.5

Jerome Dubreuil's LinkedIn profile can be found under the username "jeromedubreuil-cto-cpo-cdo", reflecting his experience in various C-level technology roles.1