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Jenny Yi
Consumer Insights @ J.Crew Group, Inc.
Jenny Yi is an award-winning consumer insights and market researcher with over 5 years of experience in the field.
She is proficient in both qualitative and quantitative research methodologies and has a strong background in utilizing various types of data such as 1st party, 3rd party/syndicated data, and primary research to derive valuable business insights and strategic recommendations.
Jenny obtained her Bachelor of Science (B.S.) from Babson College and pursued further studies in the School of Engineering at Columbia University in New York as well as at The Umbra Institute.
Her professional experience includes roles such as Community Research Manager at J.Crew, Research Manager at FUEL CYCLE, Project Director at Lieberman, Inc., and Jr. Project Director at Lieberman, Inc.
