Jenny Magic

Jenny Magic: Author, Speaker, and Change Facilitator

Jenny Magic is a nationally recognized speaker, author, and strategic advisor who helps leaders win back employee willingness, accelerate innovation, and reduce change fatigue.12 She is the co-author of the organizational change bestseller "Change Fatigue: Flip Teams From Burnout to Buy-In" (2023) and is working on her next book, tentatively titled "SUNK: The Real Cost of Unworkable Work."1

Founder of Build Better Change

Jenny founded Build Better Change (formerly Better Way to Say It) in 2008, offering communications strategy and program support to enterprise clients with stalled projects or employee engagement challenges.12 She has successfully led extensive projects with renowned organizations throughout her career, including Sesame Workshop, AARP, Citrix, Prudential, Acxiom, Alcon, Purdue University, Experian, US Bank, Cisco, and many others.12

Expertise and Certifications

Jenny is a certified professional coach and a Fearless Organization Certified Practitioner, trained in Dr. Amy Edmondson's approach to benchmarking Psychological Safety in teams.1 She has served as a SXSW mentor, a judge for the Content Marketing Awards (2015- present), and served multiple terms on the board of Women Communicators of Austin, including as president.1

Speaking and Teaching Experience

Jenny is a sought-after speaker, author, and advisor, and has been a guest on numerous business podcasts and conference stages.1 She has been a featured speaker at Content Marketing World (2012 - 2023), ContentTECH/Intelligent Content Conference (2015, 2019), Citrix Summit (2019 - 2021), and MoDevUX (2014).1 She also hosts the 1,000+ member #AustinContent Meetup.1

Additionally, Jenny served as an Instructor at the Institute for Sales and Business Development at the University of San Diego, Corporate & Professional Education from January 2011 to December 2012.1