Jenny Hoang

Jenny Hoang is a San Francisco-based social innovation specialist who specializes in foresight strategy, human-centered design, and innovation systems. She has over a decade of experience working on social impact projects in sustainability, education, and local community development. Jenny is an expert in user research and insights development, data-driven design strategy, and strategic foresight for social sector challenges. She works with a strategic foresight consultancy firm, Prospect Studio, that focuses on driving change in education. Born and raised in San Francisco, Jenny actively engages in community change work in Asian-American equity, women's rights, and the use of art as a form of activism.

Jenny has a background in marketing communications, creative strategy, and consumer insights. She founded Mischief Marketing, an ad hoc firm specializing in supporting early stage local entrepreneurs using a non-traditional multiple capital business model. Her experience includes working with for-profit businesses from start-up stage to Fortune 100 companies, government entities, non-profits, foundations, and social businesses.

Jenny holds an MBA in Sustainable Management from Presidio Graduate School and studied political science at UC San Diego. She worked as the ilab Research and Design Manager at the San Francisco Unified School District managing the innovation lab. She has also served as the Director of Strategic Initiatives at Collective Invention and legal assistant at Cobalt LLP. She is a workshop facilitator at the National Asian Women's Health Organization and previously served as an internship adviser at UC San Diego.

Jenny is passionate about deep stakeholder engagement and collaboration as the centerpiece of driving change in a system. Her specialties include social innovation, strategic foresight, visioning, strategic planning, creative strategy, human-centered design, design thinking, social marketing, market research, business development, advertising account planning, project management, non-profit leadership, community organizing, event planning, workshop facilitation, volunteer coordination, interpersonal violence education, and art activism.