Alida Draudt

Alida Draudt is the VP of Advanced Athlete Concepts at Nike.1 She is a design and business strategy leader, applied futurist, and ecosystem designer.1 With a background in strategic foresight, Alida combines human-centered design, investigative curiosity, and business acumen to design better futures.4

Professional Background

Alida is an experienced professional with expertise in:

• Strategic foresight
• Human-centered design
• Business strategy
• Service design
• Ecosystem design

She has worked in Silicon Valley as a futurist, strategist, and service designer.5 Prior to her role at Nike, Alida held the position of Strategy Director, showcasing her skills in developing forward-thinking strategies.3

Accomplishments

Author and Speaker:: Alida is an author and a nationwide keynote speaker on strategic foresight.34 Her work focuses on exploring and shaping future scenarios, particularly in the business and design sectors.

Education:: She holds an MBA, which complements her expertise in business strategy and foresight.5

Personal Approach

Alida describes herself as curious and driven by collaboration.2 She enjoys working with frameworks and translating them into reality, demonstrating a practical approach to futurism and strategy. Her work is characterized by:

• A thirst for knowledge
• A focus on exploration
• A commitment to designing better futures for everyone4

In her current role as VP of Advanced Athlete Concepts at Nike, Alida likely applies her futurist perspective and strategic skills to innovate in the realm of athletic performance and technology.