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Jenny Blass
Head of UX Research & Design bei sprd.net AG
Professional Background
Jenny Blass is a seasoned professional in the field of user experience (UX) and design, with an impressive track record at Spread Group, a prominent player in the merchandise and apparel industry. With a keen focus on understanding user behavior and enhancing design principles, Jenny has played a pivotal role in various capacities, notably as the Head of UX Research & Design. Her leadership in this role has enabled Spread Group to optimize their design processes, resulting in tailored user experiences that resonate with customers.
Before ascending to her current role, Jenny spent considerable time honing her skills and expanding her expertise within the same organization. She began her journey at Spread Group as a Board Assistant, where she laid the foundation of her career in a dynamic and bustling environment. Her growth trajectory led her to positions such as User Testing Manager and User Research Manager, where she developed a keen understanding of consumer needs and preferences through strategic research initiatives. This dedication to user-centric design ultimately led to her role as Head of Customer Insights, further solidifying her commitment to leveraging data-driven decisions in her design work.
Jenny's influence extends beyond her immediate roles. Throughout her career at Spread Group, she has successfully steered various research projects that have significantly improved product offerings and user satisfaction. Her expertise in user research is complemented by a hands-on approach, ensuring that findings are effectively transformed into actionable design strategies.
Education and Achievements
Jenny's educational background is rooted in specialized training, providing her with a solid foundation for her future endeavors. She studied for her Diplom in European Management Assistance at the prestigious Europäische Wirtschafts- und Sprachenakademie Leipzig, where she developed a profound understanding of the intricate interplay between business and user experience. Additionally, her time at Universität Leipzig enriched her academic portfolio, allowing her to explore multifaceted perspectives related to management and design.
Her commitment to continuous learning is impeccable, as demonstrated by her work as a Freelance Instructor at SAE Institute Leipzig. In this capacity, she imparted her knowledge and experience to aspiring professionals in the field of digital marketing and UX design, thereby fostering the next generation of leaders in the industry. This role showcases her dedication not only to personal growth but also to the empowerment of others within her community.
Notable Achievements
Over the course of her career, Jenny has accumulated numerous achievements that underline her expertise and influence in UX research and design. At Spread Group, her contributions have directly correlated with improved customer engagement metrics and satisfaction scores. Her leadership in transitioning user insights into pragmatic design solutions has been critical to the company's success.
Jenny's strategic insights have not gone unrecognized, with her efforts leading to the development of several award-winning products that have set benchmarks within the industry. Her innovative approach to UX and team management ensures that her research methodologies are not just theoretical but are also applied pragmatically to fuel company growth and enhance user satisfaction.
In summary, Jenny Blass stands out as a dedicated and accomplished professional in the UX research and design arena, with a stellar record in customer insights and user-centered design. Her journey reflects a commitment to exceptional user experiences, continual learning, and mentoring future professionals in the field.