Jennifer (Singer) Stranzl

Jennifer Stranzl is an accomplished entrepreneur, digital executive, and marketing expert with a proven track record of driving growth for B2C media, retail, and consumer companies. She brings a deep expertise and a quantitative lens to business strategy, brand strategy, performance marketing, growth marketing, acquisition and retention marketing, e-commerce, product development, business development, and partnerships, customer experience, influencer marketing, and PR. Jennifer holds an MBA from Harvard Business School and a B.S. in Brain and Cognitive Science with a minor in Economics from Massachusetts Institute of Technology.

Before co-founding digital start-ups and serving as a Board Advisor and advisor to startups, Jennifer held executive positions at various companies. She was the VP of Marketing and Public Relations, Consumer Media Group at The Wall Street Journal, where she scaled WSJ.com into the largest paid media subscription platform in the world. After her tenure at WSJ, she held similar positions at other companies, including NetBeat Music Limited, L'Oréal, Procter & Gamble, Sears Canada, and CoinDesk. Her achievements at these companies include doubling site traffic in three months at an innovative digital native startup, reversing an 11-year sales decline with breakthrough campaigns, new performance marketing approach, digital transformation, and new product development for a retailer, and being a part of the team that grew CoinDesk into the leading digital media, events, and information services provider for the blockchain and cryptocurrency space.

Overall, Jennifer is a data-driven, bottom-line focused, Fortune 100 trained, brand and performance expert. She has international experience in multi-channel integrated marketing and a love of digital native, market-disruptive, and game-changing innovation.