Karen Root

Director, Experience Strategy at Boehringer-Ingelheim

Karen Root is an experienced marketing and customer experience professional currently serving as the Director of Experience Strategy at Boehringer Ingelheim, a position she has held since 2021.1 With a career spanning over two decades, Karen has established herself as a strategic leader in various industries, focusing on brand management, customer experience, and marketing.

Professional Background

Karen's career trajectory showcases her expertise in multiple areas:

Experience at Boehringer Ingelheim: As the Director of Experience Strategy, Karen is likely responsible for shaping the company's approach to customer and employee experiences.1

Previous Roles: Prior to her current position, Karen held several significant roles:

Enterprise Leader of Brand & Culture at W. L. Gore & Associates (2018-2021)
Customer Experience leader at W. L. Gore & Associates (2015-2018)
Strategic Marketing and Global Marketing Leader at W. L. Gore & Associates (2011-2015)
Director of Strategic Marketing, Product Management, and Branding at Sanofi Pasteur's VaxServe (2006-2011)
Digital Leader at Sanofi Pasteur (2003-2005)1

Education and Certifications

Karen holds an MBA and has earned several professional certifications, including:

Certified Customer Experience Professional (CCXP)
Certified NFT Expert
Certified Metaverse Expert
Blockchain Technology and Cryptocurrency Trader Certification
Six Sigma Black Belt Certification – Level I
Advanced Certified Scrum Product Owner (ACSPO)1

Skills and Expertise

Karen describes herself as a "Strategic Instigator to Tangibly Humanize Business for Optimal Outcomes".1 Her diverse experience across industries and roles suggests she has strong skills in:

Brand strategy and management
Customer experience design and implementation
Digital marketing and e-commerce
Strategic marketing and product management
Leadership and organizational culture

Languages

Karen is proficient in multiple languages:

English (native or bilingual proficiency)
Spanish (limited working proficiency)
French (limited working proficiency)1

Karen Root's extensive experience in marketing, brand management, and customer experience, combined with her current role at Boehringer Ingelheim, positions her as a seasoned professional in the field of experience strategy.