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Karen Root
Director, Experience Strategy at Boehringer-Ingelheim
Karen Root is an experienced marketing and customer experience professional currently serving as the Director of Experience Strategy at Boehringer Ingelheim, a position she has held since 2021.1 With a career spanning over two decades, Karen has established herself as a strategic leader in various industries, focusing on brand management, customer experience, and marketing.
Professional Background
Karen's career trajectory showcases her expertise in multiple areas:
Experience at Boehringer Ingelheim: As the Director of Experience Strategy, Karen is likely responsible for shaping the company's approach to customer and employee experiences.1
Previous Roles: Prior to her current position, Karen held several significant roles:
- Enterprise Leader of Brand & Culture at W. L. Gore & Associates (2018-2021)
- Customer Experience leader at W. L. Gore & Associates (2015-2018)
- Strategic Marketing and Global Marketing Leader at W. L. Gore & Associates (2011-2015)
- Director of Strategic Marketing, Product Management, and Branding at Sanofi Pasteur's VaxServe (2006-2011)
- Digital Leader at Sanofi Pasteur (2003-2005)1
Education and Certifications
Karen holds an MBA and has earned several professional certifications, including:
- Certified Customer Experience Professional (CCXP)
- Certified NFT Expert
- Certified Metaverse Expert
- Blockchain Technology and Cryptocurrency Trader Certification
- Six Sigma Black Belt Certification – Level I
- Advanced Certified Scrum Product Owner (ACSPO)1
Skills and Expertise
Karen describes herself as a "Strategic Instigator to Tangibly Humanize Business for Optimal Outcomes".1 Her diverse experience across industries and roles suggests she has strong skills in:
- Brand strategy and management
- Customer experience design and implementation
- Digital marketing and e-commerce
- Strategic marketing and product management
- Leadership and organizational culture
Languages
Karen is proficient in multiple languages:
- English (native or bilingual proficiency)
- Spanish (limited working proficiency)
- French (limited working proficiency)1
Karen Root's extensive experience in marketing, brand management, and customer experience, combined with her current role at Boehringer Ingelheim, positions her as a seasoned professional in the field of experience strategy.