Jennifer Rouse

Jennifer Rouse is a Principal Analyst at Forrester, specializing in B2B marketing and executive communication strategies. In her role, she focuses on helping marketing leaders effectively engage with their company boards and executives, emphasizing the importance of preparation and clarity in presentations. Rouse has authored several insights on how to avoid common pitfalls during board presentations, advocating for concise messaging that aligns with corporate goals and addresses the specific interests of board members.14

In addition to her analytical work, Rouse actively participates in webinars and discussions aimed at enhancing communication skills among business leaders. She has shared her expertise through various platforms, including webinars on effective presentation strategies and blog posts detailing best practices for engaging with executives.23 Her insights often highlight the necessity of understanding audience dynamics and the importance of aligning marketing strategies with broader business objectives.5

Rouse's contributions to Forrester underscore her commitment to empowering B2B marketers to navigate complex corporate environments successfully while securing buy-in from key stakeholders.14