Jennifer Olsen

Jennifer Olsen is an accomplished marketing executive who currently serves as the Chief Marketing Officer (CMO) at Caleres, Inc., a St. Louis-based footwear company.12 She assumed this role on June 28, 2021, and is responsible for overseeing all brand marketing efforts across the entire Caleres portfolio, including consumer analytics, media, and creative.12

Professional Background

Prior to joining Caleres, Olsen held several notable positions in the retail and fashion industry:

• CMO at UNTUCKit, where she led marketing and creative teams1
• CMO at StitchFix2
• CMO at Crate & Barrel2
• Vice President of Media Marketing at Yahoo!1
• Vice President and founding team member at Piperlime, an e-commerce startup under Gap, Inc.12

Education

Olsen holds a Bachelor of Arts degree from Colgate University and a Master of Business Administration from Northwestern University.2

Expertise and Contributions

At Caleres, Olsen plays a crucial role in:

• Strengthening consumer connections
• Broadening the reach of Caleres' brands
• Accelerating digital growth
• Driving revenue across the company's portfolio1

Her extensive experience in digital marketing, consumer research, and brand building aligns well with Caleres' strategic priorities.1

Additional Involvement

Outside of her primary role, Jennifer Olsen dedicates a significant amount of time to advising entrepreneurs.2 She is also known to be active on professional networking platforms, with over 500 connections on LinkedIn.3

Jennifer Olsen's LinkedIn username is indeed jennifersolsen, as mentioned in the query.34