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Jennifer Olsen

Chief Marketing Officer at Caleres, Inc.
New York, New York, United States
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Jennifer Olsen is a seasoned business leader and accomplished brand builder with over twenty years of digital experience across several reputable companies. Olsen is best known for creating new consumer brands, growing early-stage businesses, and leading at scale. Jennifer is an engaged board member and advisor to several reputable organizations. She is known for building and inspiring strong teams, establishing systems and processes that enable growth, and relentlessly focusing on the customer. Olsen's specialties include brand and channel strategy, CMO duties, brand identity, creative, customer acquisition and retention, digital marketing, eCommerce, loyalty, mobile, omnichannel marketing, partnerships, performance marketing, product launches, public relations, sales growth, social media, startups, talent acquisition, and team building. She studied MBA in Marketing Management & Strategy at Northwestern University - Kellogg School of Management, and studied BA, Political Science at Colgate University. Jennifer Olsen is a prominent leader in the marketing industry, and her vast experience has allowed her to pave the way for numerous success stories in her field.

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