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Jennifer Ni
Banking, Payments | Strategy, Product, Marketing | International | Cross-Border
Jennifer Ni, SVP, Director of Consumer Banking Strategy at East West Bank
Jennifer Ni is a senior executive at East West Bank, serving as the SVP and Director of Consumer Banking Strategy.12 She is responsible for leading the bank's consumer banking strategy and overseeing the development and execution of marketing initiatives to drive growth and engagement in this segment.1
Ni has extensive experience in the financial services industry, particularly in product management, multi-channel marketing, and payments. She has held various leadership roles at East West Bank, leveraging her expertise to shape the bank's consumer banking offerings and enhance the customer experience.12
In addition to her work at East West Bank, Ni serves on the Marketing Advisory Board at Suffolk University, providing guidance and insights to help shape the university's marketing curriculum and programs.1
Ni's LinkedIn profile, which uses the username "jenniferni00", showcases her professional background and achievements in the banking and marketing fields.2 Through her leadership and strategic vision, she continues to contribute to East West Bank's success and growth in the consumer banking segment.
