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Emily Rueth
Enterprise Strategic Planning & Execution - Payments - Product Management
Emily Rueth, Senior Vice President, Payments & Cards at First Financial Bank
Emily Rueth is a payments strategist and fintech expert with over two decades of experience in the industry.1 She currently serves as the Senior Vice President of Cards and Payment Solutions at First Financial Bank, where she leads the bank's credit card and payments initiatives.4
Rueth is known for her expertise in revenue optimization, customer-centric strategies, and demand generation.1 She has been featured in publications like The Financial Brand, where she shared insights on the transformative shift Generation Z is driving in the banking industry.3
In addition to her role at First Financial Bank, Rueth is an active member of the payments community. She frequently shares her thoughts on industry trends and opportunities on her LinkedIn profile, which has the username "emilyrueth".25
