Jennifer Masset

Jennifer Masset is the Global Head of Independent Label Support at Spotify, where she plays a pivotal role in advocating for independent artists and labels. With over 20 years of experience in the music industry, Masset has a strong background that began with managing record stores, which solidified her commitment to the music community.

In her current position, she focuses on democratizing opportunities for the indie music sector, leveraging innovative strategies and data-driven tools to enhance brand awareness and revenue streams for independent artists. Under her leadership, the indie market share has seen significant growth, increasing from 20% to 38% globally over the past 15 years. Notably, in 2021, Spotify paid out $7 billion to creators, marking a historic milestone in the music industry.12

Masset has also been instrumental in launching various initiatives, including Spotify’s Preferred Provider Program and the Marquee advertising platform, which helps indie artists engage more effectively with their audiences. She is recognized as a thought leader in the industry, frequently speaking at major events like SXSW and Music Biz, and has contributed to the development of A2IM Indie Week, a key networking event for indie music professionals.123