Jennifer Keene

Jennifer Keene is the Literary Director at Octagon, a prominent sports and entertainment marketing agency. In her role, she focuses on developing partnerships and marketing strategies for various literary projects, leveraging her extensive background in athlete and property marketing.

Background and Career

• Previous Roles: Before becoming Literary Director, Keene served as Vice President of Athlete and Property Marketing at Octagon, where she was responsible for generating revenue through strategic partnerships for high-profile clients, including athletes like Stephen Curry.12
• Education: Keene holds a degree in psychology from Cornell University. Initially pursuing a career in psychology, she transitioned into sports marketing after gaining experience in advertising sales.2

Responsibilities

As Literary Director, Keene's responsibilities include:

• Partnership Development: Establishing collaborations between authors and brands.
• Marketing Strategy: Creating innovative marketing campaigns to promote literary works.
• Client Management: Working closely with clients to enhance their visibility and marketability in the literary space.34

Expertise

Keene is recognized for her creativity and ability to navigate the evolving landscape of sports marketing and athlete branding. She has been involved in discussions about trends in athlete empowerment and the impact of social media on personal branding.12

Personal Insights

In interviews, Keene emphasizes the importance of storytelling in marketing and the need for professionals to embrace networking and sales skills to succeed in the industry.23

For more detailed insights into her career and thoughts on sports marketing trends, you can find her on LinkedIn under the username jenniferlkeene.