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Jennifer Kabalan
Growth Marketing | Demand Generation
Jennifer Kabalan is a detail-oriented and analytical performance marketer with a focus on B2B & B2C strategies, characterized by a creative test-and-learn approach. She holds a Master's degree in E-Marketing and Social Media from Middlesex University, a Bachelor's degree in Mass Communication/Media Studies from Notre Dame University Louise, and has studied at Grand Lycee Franco Libanais.
Jennifer's professional journey includes leadership roles such as Head of Demand Generation (US) at Truv, Growth Marketing Manager (UK & Europe) at Plaid, and Global Paid Social Manager at Kry. She has also served as Performance Marketing Manager (Social) at Betway Group, Global Paid Social Senior Planner (Adidas/Reebok) at MediaCom, Global Paid Social Planner (Shell) at MediaCom, Global Paid Social Executive at MediaCom, Media Executive at Initiative, and Sales Administrative Coordinator at Pikasso.
