Jennifer Eident
Jennifer Eident is a seasoned senior marketing executive with more than 10 years of experience in executive-level positions in marketing, management, and business strategy. With a Stanford MBA and a track record of developing, executing, and managing high-ROI integrated marketing strategies for high-growth start-ups like Rumble, Whisk, XOJET, and TouchTunes, she is a results-driven leader. She is also a published author, professor, and angel investor, with a passion for helping start-ups and non-profits grow, including SSE Labs, Knoala, and Women 2.0.
Jennifer's expertise includes online/digital marketing, customer acquisition, growth hacking, product marketing, story-telling, social media, online advertising, customer segmentation & targeting, SEO, SEM, A/B testing, email mktg, goal conversion & analytics, brand creative, content strategy, loyalty programs, PR, email marketing, event marketing, business development, growth strategy, team-building, and international expansion.
In addition, Jennifer holds a BA in Government, Anthropology, Econ, and Spanish from Hamilton College, and an MBA in Business from Stanford University Graduate School of Business. Prior to her executive career, she also has experience in web development, marketing analytics and automation tools, and business development in emerging technologies with TPG Growth, Mubadala, and LaCorte Bags.