Elsa de Luz

Elsa Garraus Fernández de Luz is a Digital Marketing and Sales Specialist with a strong background in the automotive industry, having held key roles at renowned companies such as Stellantis Group, Volkswagen Group, and OX Motorcycles.

With a focus on boosting sales through innovative digital marketing strategies, Elsa has excelled as the Head of Digital Marketing in various organizations, contributing to the development and execution of successful marketing campaigns.

Transitioning to a new phase in her career, Elsa currently serves as the Marketing Manager at DR SMILE Spain, bringing her wealth of experience and expertise to drive marketing initiatives for the company.

Her educational background includes a Digital Marketing Masters from ICEMD-ESIC, complemented by a Journalism Bachelor's Degree, showcasing her diverse skill set and knowledge in the field.

Elsa's proficiency spans across Marketing Strategy, encompassing digital channels, SEO, SEM, social media, CRM, email marketing, and marketing automation, as well as sales strategy, budgeting, analytics, KPIs, and project management.

Having played pivotal roles such as Head of Marketing Iberia at DR SMILE and Digital Marketing Manager at Volkswagen Group Retail España, Elsa has demonstrated her capabilities in leading strategic marketing initiatives and achieving results-driven outcomes.

Throughout her career, Elsa has honed her skills in setting and negotiating sales objectives, designing marketing campaigns, managing budgets effectively, analyzing key performance indicators, and overseeing successful projects from conception to completion.

Elsa's professional journey includes experiences in various reputable organizations, where she has left a significant impact through her expertise in branding, native advertising, events, PR, and sponsorship, making her a versatile marketing professional.

With a solid educational foundation and hands-on experience in the automotive sector and beyond, Elsa Garraus Fernández de Luz continues to make valuable contributions to the field of digital marketing and sales, exemplifying leadership and strategic thinking in her roles.