Jennifer Chiang

Jennifer Chiang is the Head of Email & Retention Marketing at CARIUMA, a company known for its commitment to sustainability in the apparel and footwear industry. In her role, she is responsible for developing and executing strategies across email, SMS, and direct mail marketing channels to enhance customer engagement and retention.

Chiang joined CARIUMA in October 2019 and has since played a pivotal role in significantly increasing customer lifetime value through personalized marketing efforts. Under her leadership, CARIUMA has seen impressive growth in its text messaging subscriber list, achieving a 150%+ list growth rate since implementing new sign-up incentives. Her strategies have resulted in high engagement metrics, including 20%+ click-through rates and 35%+ conversion rates on welcome messages.13

Chiang emphasizes the importance of educating subscribers about sustainability and ethical fashion, aligning marketing efforts with the brand's core values. Her innovative approaches include offering exclusive promotions to text subscribers, fostering a sense of community and loyalty among customers.12

In summary, Jennifer Chiang is an accomplished marketing professional whose work at CARIUMA exemplifies effective retention strategies that resonate with consumers' increasing interest in sustainability and ethical practices.