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Jennifer Blankenship
Insights-Driven, Passionate Consumer Marketing Leader
Jennifer Blankenship is a seasoned Consumer Marketing Director with a diverse background across CPG, restaurant, retail, and financial services sectors.
She is highly skilled in developing marketing and brand strategies, brand positioning, and leading cross-functional teams to execute plans effectively.
Jennifer is known for her expertise in consumer insights, customer segmentation, and concept development through various research methods to deliver actionable insights.
With a strong focus on innovation and product development, she excels in the entire process from concept to market launch.
As a highly effective team leader, Jennifer demonstrates strategic leadership and mentoring abilities, capable of leading teams with diverse backgrounds and experiences to success.
Jennifer Blankenship holds an MBA in Marketing/Marketing Management from Texas McCombs School of Business and a B.S. in Marketing from the University of Arizona.
Her previous roles include Senior Director of Innovation & Consumer Insights at Papa Murphy's International, Director of Marketing at American Leather, Director of Brand Marketing and Innovation at Signet Jewelers, Senior Marketing/Strategy Manager at Comerica Bank, Brand Marketing Manager at TGI Fridays, Assoc Brand Manager at Keurig Dr Pepper Inc., and Account Executive at J. Walter Thompson Worldwide.