Jenna Hoffstein

Jenna Hoffstein is a prominent figure in the game design industry, currently serving as Manager of Product Design at Hasbro.2 Her career path and expertise showcase a blend of creative and strategic skills in game development:

Professional Background

Hoffstein is currently leading a team of designers at Hasbro, where she implements the company's strategic vision for games. Her role involves connecting high-level business strategy to product execution.2

Before joining Hasbro, Hoffstein had nearly a decade of experience in the games industry.5 She founded Little Worlds Interactive, demonstrating her entrepreneurial spirit in game development.4

Education and Expertise

Hoffstein holds a Master's degree (MS'11) from Indiana University's Media School.1 Her educational background has contributed to her deep understanding of game design principles and industry practices.

Specializations

• Experience-centered design: Hoffstein focuses on creating engaging and user-friendly game experiences.
• Usability: She emphasizes the importance of making games accessible and enjoyable for players.
• Game development: With her background in fine arts and game studies, Hoffstein brings a unique perspective to game creation.3

Notable Contributions

Hoffstein has been involved in various game projects throughout her career. Some of the games she has worked on or been associated with include:

• Cozy Grove
• Magic: the Gathering
• LotR Journeys in Middle Earth
• Arkham Horror1

Industry Influence

As a thought leader in game design, Hoffstein has shared her insights at industry events. She has given lectures on topics such as designing educational games for fun, challenging the notion of "chocolate-covered broccoli" in educational game design.6

Jenna Hoffstein's diverse experience, from founding her own company to working with a major player like Hasbro, positions her as a respected professional in the game design industry.