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Jeni Lee Chapman
Executive that focuses on people and product to drive sustainable growth for companies
Jeni Lee Chapman is a seasoned business leader known for her expertise in solving go-to-market, product, and organizational challenges to drive growth for teams and companies.
With a collaborative approach, Jeni has garnered extensive experience in global custom marketing research, SaaS, marketing analytics, PR, and social media, having worked with publicly traded companies and PE-backed businesses.
She excels in managing marketing budgets, P&Ls, and diverse high-performance marketing, sales, and account teams, while demonstrating a deep understanding of the media landscape, advertising, PR, marketing analytics modeling, pricing, channel strategies, organizational strategy, and people development.
Jeni's successful marketing strategies focus on creating clarity around a product's value proposition, leading to increased sales. She believes in fostering teams that work cohesively and share the company's vision for optimal outcomes.
Previously, Jeni served as the Chief Marketing and Growth Officer for a marketing analytics organization, where she drove operational change management and led marketing and product innovation, including the strategic launch of a new predictive analytics offering using social data.
She has also been a key member of the executive management team for a VC-backed international media intelligence company, contributing to double-digit growth over three years in the US and culminating in a successful company sale to a major market player.
Jeni Lee Chapman's skill set includes expertise in marketing, growth, leadership, sales and account management, strategic planning, product development and innovation, strategy, analytics, P&L management, pipeline management SFDC, business development, and strategic partnerships.
She specializes in SaaS services, marketing analytics, marketing research, PR & communications, social media analysis, social intelligence, brand monitoring tools like Brandwatch, media mix modeling, marketing and advertising effectiveness, Google Analytics, digital marketing, SEO, AI, machine learning, and content creation.
Jeni pursued her Bachelor's degree in International Relations and Affairs along with Spanish language studies at Syracuse University.
Throughout her career, Jeni Lee Chapman has held notable positions at several organizations, including Insights and Impact Consulting, SKIM, in4mation insights, Big, Bold Beautiful World Media, Cision, Gorkana, Harris Interactive, PRS IN VIVO, TNS North America / Kantar Group, and NFO / Ross Cooper Lund.