Jen Gulvik

Scrappy CMO skilled in building & scaling B2B and B2C brands with lean resources. Strength in team building, strategy, CX, innovation, digital-first & data-driven marketing. Dog mom / Skier / Winemaker / Design snob

Jen Gulvik is a seasoned marketing executive and brand strategist with over 20 years of experience in the industry.1 3 She is the founder of halftimeCMO, where she currently works as a fractional Chief Marketing Officer (CMO) driving growth strategy, customer experience, and brand evolution for consumer-facing brands.1 4

Career Highlights

Throughout her career, Jen has held several prominent positions:

SVP Marketing + Creative Director at Houlihan's Restaurants, Inc., where she led the company through a successful sale to new private equity owners in 2016.1
Chief Marketing Officer and EVP at nbkc bank, where she spearheaded the bank's digital transformation, doubling deposits in just 20 months.1
Interim President for the launch of a new National Women's Soccer League (NWSL) team in Kansas City.1
Brand Manager at Birch Communications, where she was responsible for the entire brand creation and launch for a start-up telecommunications company.2
Freelance Trend Reporter for iconoculture.2

Expertise and Achievements

Jen is known for:

Crafting vision, engaging stakeholders, and fostering community around brands with a sense of purpose.1
Aligning business strategy, employer branding, product development, and marketing.1
Developing innovative marketing strategies and first-to-market products and experiences.1
Leading digital transformations and building performance marketing teams.1
Creating modern brands that people want to work for, do business with, and recommend to others.1

Education and Professional Development

Jen has a diverse educational background, including:

Executive Education in Finance & Accounting for Non-Financial Executives from Columbia Business School.2
Executive Education for Business Perspectives for Creative Leaders from Harvard Business School.2
BS in Journalism with a focus on Advertising from the University of Wisconsin-Madison.2
Muck Rack Certification in Fundamentals of Media Relations.2

Personal Passions and Board Service

Outside of her professional work, Jen is passionate about supporting women entrepreneurs and promoting financial literacy.1 She has served as:

Membership Chair for the Women's Capital Connection, an angel group investing in early-stage, women-led businesses.1
Board Chair for the Women's Employment Network in Kansas City.1

Jen Gulvik's LinkedIn username is jengulvik, where more information about her professional experience and achievements can be found.3