Jen Dewar

Jen Dewar is an experienced and passionate marketing professional with a focus on B2B demand generation, content marketing, and more.

With a decade of experience, Jen has worked with tech startups in recruitment tech and marketing tech, transitioning from in-house roles to become a self-employed marketing consultant.

Her expertise lies in demand generation, SEO, marketing automation, and various advertising platforms like AdWords, LinkedIn, Twitter, and Facebook.

Jen also excels in areas like lead nurturing, conversion rate optimization, webinars, and social media marketing.

She is a sought-after speaker at seminars, trade shows, and webinars, covering topics related to recruitment marketing, consulting, and women in tech.

Jen Dewar holds a Bachelor of Arts in Socio-economic and Political Global Studies from UC Santa Barbara and a certificate in Marketing from the University of California, Berkeley.

Her professional background includes roles such as CEO and Principal Consultant at Jalydew, marketing positions at Meltwater, Bright.com (acquired by LinkedIn), and Identified (acquired by Workday), and marketing consultancy at various organizations.

Jen has also been involved in organizations such as Girls in Tech, Inc., where she served on the Board of Directors.

Her career journey includes experiences in digital marketing, product marketing, and strategic marketing across different industries.