Jelena Aleksich

Jelena Aleksich is the founder and creator of The Confetti Project, a unique photography series and creative venture that explores celebration and human expression through confetti-filled photoshoots.15

Background and Career

Aleksich started her career in an unconventional way. She initially studied medicine but switched to graphic design when she realized it better aligned with her interests.2 After college, she worked at Thinx, a feminine hygiene brand, but left due to burnout.1

The Confetti Project

The idea for The Confetti Project came to Aleksich after a series of experiences involving confetti and glitter:

1. She was "glitter-bombed" at a party and kept finding sparkles for weeks afterward.13
2. She attended an OK Go concert where confetti rained from the ceiling.13
3. Weeks later, she found leftover confetti in her jacket pocket, which instantly lifted her mood.1

These experiences led Aleksich to realize the power of small, joyful surprises in changing one's energy. She started The Confetti Project as a three-month photography challenge in her bedroom.12 The project involves photographing people covered in confetti while asking them thought-provoking questions about what they celebrate in their lives.15

Growth and Impact

What began as a short-term project has evolved into Aleksich's full-time occupation:

• She has photographed over 4,000 people.1
• The project has expanded to include brand collaborations with companies like Bliss and Bergdorf Goodman.1
• Aleksich has conducted shoots in various cities, including New York, Los Angeles, and Dubai.2
• The Confetti Project has gained a significant following on Instagram with nearly 8,000 followers.3

Philosophy and Approach

Aleksich sees The Confetti Project as more than just photography. It's a means of creating a therapeutic experience for her subjects, many of whom have never had professional photos taken.1 She uses the confetti shoots and accompanying questions to encourage reflection and celebration of life's moments, both big and small.15

Through her work, Aleksich aims to redefine celebration as a playful outlet for expression, combining confetti, storytelling, and photography.4 Her project has become a visual storytelling movement that explores human experiences and what people celebrate in their lives.56