Jeffrey Zarnow

Jeffrey Zarnow is the Founder and CEO of Starr African Rum, a brand known for its award-winning, field-to-bottle rum made from sugarcane. The rum is produced in a single estate, emphasizing quality and craftsmanship. Zarnow transitioned to the spirits industry after a career in film production, driven by a chance encounter that inspired him to create the rum brand in 2006.134

Background and Career

• Previous Experience: Before founding Starr African Rum, Zarnow was involved in filmmaking, which provided him with a unique perspective on branding and storytelling. His background in entertainment has influenced his approach to marketing the rum.3
• Brand Development: Under Zarnow's leadership, Starr African Rum has gained recognition not only for its quality but also for its distinctive packaging—a strawberry-red, pyramid-shaped bottle that stands out in the market.25

Philosophy and Vision

Zarnow emphasizes entrepreneurship and social responsibility within his business practices. He aims to create a product that not only appeals to consumers but also supports sustainable practices in the rum industry.3