Allister Kreft

Allister Kreft is an experienced entrepreneur and business leader who co-founded and currently serves as the CEO of Under the Influence, a beverage distribution company based in Cape Town, South Africa.1 With a career spanning over 16 years in this role, Kreft has established himself as a prominent figure in the African beverage and hospitality industries.1

Professional Background

Kreft's expertise lies in applying technology to the beverage and hospitality sectors, with a particular focus on the African market.1 Under his leadership, Under the Influence has expanded its operations to 22 countries across Africa and the Indian Ocean Islands.1 The company offers an innovative approach to beverage distribution through an industry-leading marketplace and a custom beverage management and brand intelligence platform called Beverageintelligence.com.1

Education and Early Career

Allister Kreft holds a BBusSC in Business Science Marketing from the University of Cape Town, which he completed between 2001 and 2004.1 Prior to founding Under the Influence, Kreft gained valuable experience in various roles:

• Co-founder and COO of Skyrove, a leading wireless internet specialist in South Africa (2005-2007)1
• Management Consultant for Wine.co.za, a prominent news platform in the South African wine industry (2004-2007)1

Other Ventures and Roles

In addition to his primary role at Under the Influence, Kreft has been involved in other business ventures:

• Founder of Beverageintelligence, a platform that complements Under the Influence's services1
• Former Non-Executive Director and Vice Chair of the Board at Let's Sell Lobster, an innovative hospitality training company (2010-2015)1

Allister Kreft's career demonstrates a strong track record in entrepreneurship, technology application, and business development, particularly in the African beverage and hospitality sectors.1