Jeffrey Lim

Jeffrey Lim is the founder of SOTIPSY, an FMCG E-commerce platform operating across Malaysia and South East Asia. SOTIPSY is known as the 'Grab for Beverage' allowing users to order a variety of beverages, snacks, tobacco, and cakes from local retailers or brand owners through a mobile app or website. The platform has successfully penetrated markets in Kuala Lumpur, Selangor, Penang, Johor in Malaysia, and Florida, USA. Founded in 2019, SOTIPSY has become a dominant player in the on-demand alcohol delivery space, holding the second largest share in Malaysia. Jeffrey Lim's vision for SOTIPSY is to create a direct-to-consumer model that offers fast service and low costs by connecting brand owners with consumers. The platform integrates various operations such as order processing, procurement, supply chain management, warehousing, logistics, and big data marketing, providing a professional e-commerce experience.