North Carolina Central University

North Carolina State University

Marketing Leader on the Hunt

Durham, North Carolina, United States

Lead team of 5 marketing professionals focused on driving customer growth and market expansion for company’s cloud-based platform for global electronic identity verification. Spearhead go-to marketing strategies and hyper-focused targeting of global companies in Fintech, iGaming, Age Restricted Commerce, and Sharing Economy in need of identity verification software for AML/KYC compliance.Selected Achievements:Increased lead growth by 500 in Q1 2020 through selection of effective marketing channel strategies, such as webinars, targeted sponsorships, and content syndication.Achieved 50% YoY website lead growth while reducing customer acquisition cost (CAC) and eliminating additional channel spending.Designed and directed company’s brand refresh to bring fresh recognition and improve competitive position with venture-funded competitors.Redesigned and relaunched website optimized for customer experience and lead conversion, achieving 70% conversion rate improvement, 166% increase in leads, and 40% boost in qualified leads.Orchestrated 8 company sponsorships and presence at 4 global industry conferences to brand exposure, acquiring 100+ leads per show and 700+ leads from sponsorship activities.

Global Data Consortium

Senior Director Of Marketing

Oversaw demand generation and campaign marketing strategies, from planning to execution, to increase demo requests, trial sign-ups, and content downloads to drive MQLs, opportunities, and pipeline revenue.Selected Achievements:Exceeded pipeline goal by $600K in Q1 2019 through segmented A/B landing page testing, optimizing click-thru rate, bidding rate, and conversion rate optimization in various campaigns.Developed campaign strategy increasing CR by 62.5% and decreasing spend by 15% while maintaining cost-per-lead by evaluating metrics and identifying patterns for B2B technology solution.Coordinated and executed strategic ABM/Retargeting campaigns boosting average pipeline revenue per opportunity by 33%, from $9,000 to $12,000.Spearheaded SEM, Display, and Retargeting campaigns and major landing page optimization achieving consistent lead volume growth within first 3 months after trailing 5 months of decreased lead volume.Doubled demo requests from main paid acquisition channels through conversion page testing and new campaign buildout.Created and launched paid channel chat bot, converting leads by 50% and exceeding engagement marketing goals.

Samanage

Director, Demand Generation & Digital Marketing

Built the digital marketing function and demand generation program from the ground up.  Developed and executed digital marketing program budget and strategies, including Google AdWords, Display, ABM, LinkedIn, content marketing, content syndication, targeted sponsorships, email marketing, lead nurture, and marketing automation.Selected Achievements:Scaled digital marketing quarterly spend from $18K to $330K.Achieved 355% increase in market share opportunities and 733% increase in leads through marketing attribution and digital demand generation.Boosted sales pipeline to 650% from digital marketing efforts, such as Google AdWords, Display, account-based marketing, content marketing and syndication, and targeting specific accounts.Maintained average cost per lead (CPL) of $50 and cost per order (CPO) $500 while scaling demand generation efforts per quarter.Generated 500+ leads per quarter and increased CTR by 350% upon developing and executing LinkedIn Sponsored Content campaigns.Received 400 qualified leads through B2B and account-based marketing campaigns aligned with sales enablement efforts and targeting top companies across display and content syndication.

Pendo.io

Director, Digital Marketing & Lead Generation

Full-time Fire/Rescue/EMT with Durham Co. Fire and Rescue as well as volunteer with DHFD. volunteer firefighter. Responsible for fire, rescue, and medical related emergencies in Durham, Northern Wake County,  and mutual aid with the City of Raleigh Fire Department and surrounding county departments.   Became Certified NC Firefighter I/II Series (1000 classroom training hours across 25 courses)Became Certified NC EMT-Basic Program Completed DHFD Probationary Program Completed Essentials of Firefighting I/II at Wake Co. Fire Training Center Completed NC Hazmat Operations Certification Logged over 700 training hours at DHFD Grew relevant and important life skills in responsibility, leadership, teamwork, critical thinking, and problem solving.

Durham County Government

Firefighter & EMT

I built the company’s digital marketing department from scratch and increased total and targeted lead generation pipeline for company’s U.S. presence.  I developed and executed digital media campaigns for targeted lead generation through B2B display networks, SEM, and third-party partners.  I also managed all pay-per-click (PPC) search campaigns and content marketing programs using Marketo, Salesforce, and DoubleClick.Selected Achievements:Achieved 340% boost in total leads within first 6 months; increased average leads per month by 1,600% for highest targeted leads and 1,100% for second tier leads.Established Truphone U.S. as the global standard for landing page design, A/B testing, and lead capture to Salesforce and for marketing automation and lead scoring/ nurturing using Marketo.

Truphone

Digital Marketing Director

Previously known as SimpleRelevance, I served as the digital marketing strategist responsible for testing and scaling major digital marketing and media channels to support SMB customer acquisition and lead generation strategy.  I also led SMB product strategies, including customer insight and customer research to dictate direction of product features, communication, and marketing initiatives.Selected Achievements:Increasing average lead volume by 64% per month within the first 8 months and improved customer acquisition (trial-to-paid conversion) rate by 75%.  Increased lead conversion rate, site visitor to new trial account, from 1.5% to 3.45% within 4 months.Automated buyer’s journey marketing and onboarding strategy for new customers by creating email marketing drip campaigns, display retargeting campaigns, and lead follow up, reducing resources needed for customer conversions.Improved exiting product plans and feature, enhancing value proposition and revenue to customers with unique needs.

SimpleRelevance (Acquired by Rise Interactive)

Rise Interactive

I co-founded a social application platform built for web, iOS, and Android.  Noteables allows individuals and organizations to store, share, and find personal memories and tell their stories.  As CEO, I managed the day-to-day finance, legal, and operations, overseeing COO, web development team, iOS/Android developers, graphic designer, and marketing.  Additionally, I led marketing and brand identity strategies (including JJ Moose) to connect with visitors, presence at startup events, email marketing, and organic social media marketing and engagement efforts.Selected Achievements:Raised $250K in angel investment funds and achieved 5,000+ users of web and mobile app.Achieved over 5,000+ users of Noteables Web/Mobile applications.Pitched and achieved semi-finalist position - top 10% of applicants - for Triangle Startup Factory and featured as “Startup Spotlight” company at SXSW V2V.Worked with design and development team and utilized Mindmapping tools to build, plan, and wireframe Noteables’ entire functionality.Developed and maintained budgets and expense forecasts for marketing, technology, and employee/contractor spend and user growth.

Noteables

Chief Executive Officer

Spearheaded digital marketing campaigns and digital advertising strategy for the fastest growing SaaS ecommerce software company with $6M annual budget. My responsibilities included managing and implementing digital marketing strategies to increase SMB clientele by driving leads and trials through multiple marketing and advertising channels.Selected Achievements:Increased YoY lead generation by 40% while maintaining cost-per-lead goal and drove lead conversion by 20% while maintaining profitability at 5 months.Improved affiliate program effectiveness by 30% with profitability at 3 months.Negotiated annual agency management fees and achieved favorable terms and pricing, resulting in a savings of $84K.Launched display advertising campaigns in 2 months with optimization at 4 months.Secured $15M in funding by creating marketing channel campaigns to prove company profitability.

BigCommerce

Director of Digital Marketing

Planned, directed, and coordinated marketing efforts while overseeing $4M annual budget for display advertising campaigns and $6M for SEM campaigns. Selected Achievements:Increased annual revenue from $3M to $40M with 5 years boosting website traffic via interactive display advertising, SEM, and performance-based direct response marketing.  Negotiated vendor contracts cutting advertising expenses by 25%.Achieved 1,400% increase in total number of users and grew paid search customers between 400 and 1,000+ per month.

Jeffrey Gray

Jeffrey Gray