Jeffrey Gerttula

Jeffrey Gerttula is a prominent executive in the digital media and sports broadcasting industry, currently serving as the Executive Vice President of Digital for CBS Sports, News, Stations, and Entertainment.2 In this role, he oversees all digital properties across these divisions of CBS.5

Career at CBS

Gerttula's journey at CBS has been marked by significant promotions and expanding responsibilities:

• In May 2022, he was promoted to his current position, which expanded his oversight to include CBS News and Stations in addition to CBS Sports.2
• Prior to this, he served as the Executive Vice President and General Manager of CBS Sports Digital, where he led the media business for CBS Interactive's sports properties.4

Areas of Expertise

Gerttula is known for his expertise in:

• Digital content strategy: He plays a crucial role in bridging the transition between traditional TV and streaming services for sports content.1
• Sports information business: Colleagues describe him as someone who "lives and breathes the sports information business".3
• Fan engagement: He is recognized as a passionate advocate for sports fans, with a keen eye on the business aspects of sports media.3

Notable Achievements

Under Gerttula's leadership, CBS Sports has seen significant growth in its digital and streaming offerings:

• Oversaw a 50% year-over-year increase in Super Bowl streaming viewership.1
• Spearheaded the development of CBS Sports HQ, a 24/7 highlights and analysis channel.1
• Launched the Golazo Network, a free 24/7 channel dedicated to soccer.1

Strategic Vision

Gerttula's approach to sports media involves:

1. Emphasizing both traditional TV and streaming for live sports offerings.1
2. Focusing on shoulder programming to create emotional ties and drive interest in various sports.1
3. Leveraging streaming platforms to provide more exposure for emerging sports and create context through storytelling.1

Jeffrey Gerttula's LinkedIn username is indeed jgerttula, as mentioned in the query.3