Jeffrey Appelbaum

Jeffrey Appelbaum is the CEO and Founder of Salted, a company that builds and operates quick-serve restaurant brands.13 He founded Salted in 2014, initially focusing on online cooking classes and meal kits before pivoting to restaurant delivery services.1 Under his leadership, Salted has grown to operate multiple restaurant brands including Cauliflower Pizza, Moonbowls Korean Cuisine, Ginger Bowl Chinese Cuisine, the $5 Salad Company, F/ck Gluten, and Thrive Kitchen.1

Appelbaum appeared on "Shark Tank" in 2020, seeking investment for Salted.1 Although he didn't secure a deal on the show, the company went on to raise significant funding afterward, including $9 million in seed financing in 2021.1

Prior to Salted, Appelbaum served as VP of Growth and Innovation at BeachMint from 2011 to 2013, and was CEO and Founder of DealQuad in 2010-2011.4 He received his education from Northwestern University and Noble and Greenough School.2

Appelbaum has ambitious plans for Salted, aiming to expand to "thousands of locations" and potentially go international.1 He describes his mission as "scaling tomorrow's restaurant brands" and has compared his goals to "building the next Chipotle".1