Jeff Veldhuizen

Jeff Veldhuizen is a highly accomplished marketing and growth executive with extensive experience in direct-to-consumer (DTC) business, entrepreneurship, and revenue generation.3 He is the Founder and Principal of ModernGrowth, a position he has held since 2023.5

Career Highlights

Previous Roles::

• CEO of Expresso Fitness, where he led the company's B2B business and drove its direct-to-consumer strategy.1
• Vice President of Direct to Consumer at Zwift, where he delivered triple-digit growth and expanded the company's product offerings and global presence.1
• Senior roles at Nike for over a decade, including being part of the founding team that scaled Nike.com to a multi-billion-dollar business.1

Other Positions::

• Advisor at W3, a next-generation cycling app.5
• Advisory Board member for various organizations.5
• Interim CMO at Madhappy.5

Education and Expertise

Veldhuizen holds an MBA from Cornell and Queen's Universities, as well as a Bachelor of Commerce degree from the University of British Columbia.1 He is known for his:

• Customer-obsessed approach to digital and marketing.2
• Proven expertise in DTC, entrepreneurship, and revenue generation.3
• Experience in full-stack marketing and growth strategies.3

Industry Insights

Veldhuizen believes that the future of indoor cycling lies in the convergence of fitness, equipment, and the metaverses of the video gaming world.4 This perspective likely informs his current work at ModernGrowth and his advisory roles in the fitness technology sector.

Jeff Veldhuizen's LinkedIn username is jeff-veldhuizen, as confirmed by the query.2