Jeff Terry

Jeff Terry is a seasoned professional with a background in accounting who transitioned into a successful career as a web analytics consultant.

He has collaborated with prominent experts in the online optimization field and contributed his expertise to assist some of the world's largest companies in refining their online measurement strategies.

Jeff excels in both the technical and business aspects of digital marketing and analytics and is passionate about sharing his knowledge and empowering others.

His interests lie in problem-solving, creating impactful solutions, and demonstrating the significant return on investment that web analytics programs can generate.

Jeff emphasizes that the true goal of implementing web analytics is continual improvement through insights gained from data, rather than merely deploying tools or generating reports.

He advocates for a comprehensive approach that encompasses people, tools, training, processes, and support to achieve success in web analytics and optimization.

Jeff's expertise includes providing engaging training sessions, developing holistic web analytics and optimization programs, integrating online and offline data, leveraging SiteCatalyst Raw Data Feeds, fostering team building and motivation, nurturing organizational culture, managing knowledge, and enhancing processes.

He holds a degree in BS Accounting from the University of Utah's David Eccles School of Business and has held key positions in reputable organizations like Ensighten, Keystone Solutions, Omniture (an Adobe Company), and Aesthetic VideoSource.