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Jeff Sigouin
President, Chief Operating Officer & Head of Sales at Living Essentials
Jeff Sigouin is a seasoned CPG professional with a remarkable background. With 29 years of experience in sales, marketing, and management across various product categories within diverse retail channels, he has garnered extensive national account and agency management skills.
He pursued his Bachelor of Arts - BA in Marketing at Michigan State University. Jeff has held significant leadership roles throughout his career, including being the President & Chief Operating Officer at 5-hour ENERGY®, Vice President & General Manager at Classic Jerky Company, Director of Sales at Dawn Foods Global, and Shopper Marketing Manager at GSK, among others.
His vast experience includes roles such as Customer Sales Manager at Walgreens, Region Manager for alternate channels, dot.coms, military & telesales, and Corporate Account Manager for Kmart, all at GSK. Jeff Sigouin's professional journey showcases his expertise and proficiency in the consumer packaged goods industry.
