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Jeff Regen
Vice President of Membership Marketing & Development Services at WETA
Jeff Regen is a seasoned Nonprofit Marketing Executive and Thought-Leader with a rich background in helping nonprofits develop cutting-edge fundraising and communications programs.
His expertise lies in Constituent Relationship Marketing (CRM) and building constituent-centric approaches to fundraising and communications, as well as multichannel marketing strategies.
Jeff's skills extend to digital marketing, communications, fundraising, advocacy, and grassroots activism across various platforms including email, SEM/SEO, social media, mobile, and websites.
He is experienced in direct mail, telemarketing, and other forms of direct response marketing and fundraising, along with event fundraising and understanding nonprofit organizational structure, culture, and processes.
Jeff's educational journey includes an MBA in Entrepreneurial Management and Marketing from The Wharton School, a B.A. in Political Science, Economics, and History from Swarthmore College, as well as studying at Penfield High School.
Throughout his career, Jeff has held key roles such as Vice President of Membership Marketing & Development Services at WETA, General Manager of the Nonprofit Group at Merkle, Senior Vice President of Integrated Services at M+R Strategic Services, Vice President of Online Marketing & Communications at Defenders of Wildlife, Head of Marketing & Business Development at Capital One Financial, President & Founder of Envisto.com, Inc., Senior Associate at McKinsey & Co., and Associate at KPMG.
His extensive background showcases a deep understanding of business development and a wealth of experience in the nonprofit and marketing sectors.