Jeff Pontes

Jeff Pontes is a seasoned Digital Leader with a passion for building, growing, and transforming businesses and teams. He excels in leading consumer acquisition strategies and driving billed business growth.

With a background in Computer Science, market research, and over a decade of agency experience, Jeff has honed his skills in marketing strategy, e-commerce, business development, and digital transformation.

In his role as VP, Consumer Acquisition at American Express, Jeff managed lead generation, prospect targeting, and acquisition strategies across various channels, demonstrating his expertise in team development, business planning, and analytics.

Throughout his career, Jeff has held key positions in organizations like Sobeys, Kinetic Caf"e, and BrandSpark International, where he spearheaded digital strategies, partnerships, and business development initiatives.

His professional journey includes roles as a Digital Media Strategist, Data Analyst, Digital Marketer, and Change Agent, illustrating his adaptability, leadership, and expertise in technology development.

Jeff's key learnings emphasize the importance of data interpretation, bilingual communication between tech and exec teams, adaptability in the face of adversity, and the art of influence and salesmanship in various contexts.