Matt Walton, a seasoned digital leader with an extensive background in driving digital transformation, commercial growth, and exceptional customer experiences, has joined Direct Line Group as a Digital Transformation Lead. He has over 15 years of rich experience in developing strong, high-performing teams, using a digital-first approach to problem-solving. Walton has a BA(Hons) degree in Design Management and has worked at various organizations, including The Times, Dixons Carphone, Virgin Media, and BT Retail, serving in various capacities such as Digital Director, Content Sales & Marketing Director, Head of Online Channel Development, Senior Interactive Manager, and Head of Website Marketing Team, among others.

As the former Head of Digital Product - Acquisition and Servicing and Head of Digital Performance Optimization at Direct Line Group, Walton leveraged his expert knowledge of digital channels and innovative thinking to increase the brand's profitability and market presence. Similarly, at The Times, he enhanced customer engagement by 60% while maintaining an increase in subscriber volume.

Furthermore, Walton has a passion for brilliant customer experiences and is adept at using his digital knowledge to meet and surpass customer needs. Under his leadership, Royal Mail introduced ground-breaking digital products that transformed the business's e-commerce strategy.