Jeff McCarter

Jeff McCarter is the Founder and Executive Director of Free Spirit Media, a non-profit organization based in Chicago that focuses on media education, production, and workforce development for young people, particularly those from marginalized communities. Under his leadership, Free Spirit Media has aimed to empower Black and Latinx youth through hands-on training in video production and media skills, fostering both personal and professional growth.

Background and Career

McCarter has a rich background in media production, having worked as a producer, director, cameraman, and editor. His early career included collaborations with notable figures in the film industry such as Steven Soderbergh and Ron Howard, as well as experience with NBC News in New York City.26 This extensive experience laid the groundwork for his commitment to using media as a tool for social change.

Philosophy and Values

McCarter emphasizes the importance of human dignity in the work of Free Spirit Media. He believes that organizations must genuinely embody their values and continuously strive for improvement. His approach is centered around the idea that the organization’s mission is fundamentally about serving people and recognizing their shared experiences.1

Controversies

In 2020, McCarter faced allegations related to racism and tokenism within Free Spirit Media, which led to significant scrutiny of his leadership and practices within the organization. These allegations highlighted concerns about the authenticity of the organization's commitment to diversity and inclusion.345 Following these events, he officially resigned from his position as Executive Director in August 2020.3

Current Status

As of now, McCarter's professional activities following his resignation have not been extensively documented in recent sources. His LinkedIn profile indicates ongoing engagement in media-related endeavors within the Greater Chicago Area.2