Jeff Lorton

Jeff Lorton is a seasoned business leader with over 20 years of experience in entrepreneurship, management, planning, logistics, marketing, branding, computer design, business development, economic development, digital, and print media production, and technology promotion. He is a founding partner at AgOptix.com, where he works closely with Zeiss Spectroscopy VIS-NIR systems to provide food and Agriculture QC/QA process automation integrator services to clients in Canada, Mexico, and the United States. Jeff is a talented people connector and a long-range strategist with a keen sense of both trends and possibilities. He has lived in various parts of the world, including Alaska, British Columbia, Chile, Easter Island, and Oregon, allowing him to gain diverse perspectives that enable him to deliver well-rounded solutions to clients. Jeff is fluent in English and conversational Spanish, which helps him connect with clients from different backgrounds.