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    Jeff Hardison

    Head of Product Marketing at Calendly

    Jeff Hardison is the Head of Product Marketing at Calendly, a meeting lifecycle platform with 20 million customers.1 He is an experienced marketing professional with a diverse background in product marketing, demand generation, and leadership roles across various technology companies.

    Career Highlights

    Current Role:: At Calendly, Jeff leads the product marketing team, focusing on launching new offerings and driving growth.1 He played a key role in successfully launching Calendly's Enterprise offering, which exceeded target revenue goals and positioned the company as an enterprise solution.1

    Previous Experience::

    • VP of Marketing at Grain
    • Director of Product Marketing at Clearbit
    • Director of Product Marketing and PLG Growth at InVision
    • VP of Marketing at Reflect Technologies
    • VP of Marketing at Lytics
    • Director of Product Marketing at Hewlett Packard Enterprise
    • VP of Marketing and Sales at Meridian2

    Expertise and Achievements

    Jeff is known for his expertise in:

    • Product-led growth (PLG) strategies
    • Positioning and messaging
    • Cross-functional collaboration
    • Revenue growth and expansion

    He has a track record of driving significant results, including:

    • Increasing Clearbit's annual recurring revenue by 40%
    • Growing Lytics' revenue tenfold in two years
    • Successfully leading marketing efforts for various product lines at HP2

    Recognition

    Jeff was recognized with the prestigious 40 Under 40 Award by the Portland Business Journal in February 2016.3

    Education and Personal Interests

    Jeff holds a Bachelor of Arts degree from Wittenberg University, where he majored in English and minored in psychology.2 Outside of his professional life, Jeff plays drums, coaches wrestling, enjoys reading, writing, and biking.4

    Jeff Hardison is a respected figure in the product marketing community, known for his strategic approach to marketing and his ability to drive growth in SaaS and technology companies.

    Highlights

    Aug 10 · sharebird.com
    AMA - Jeff Hardison on Growth Product Marketing - Sharebird
    AMA - Jeff Hardison on Growth Product Marketing - Sharebird

    Related Questions

    What are some key strategies Jeff Hardison uses for product marketing at Calendly?
    How did Jeff Hardison's previous roles at Clearbit and InVision influence his approach at Calendly?
    What challenges did Jeff Hardison face when launching Calendly's Enterprise offering?
    How does Jeff Hardison integrate customer feedback into Calendly's product roadmap?
    What are Jeff Hardison's thoughts on the differences between product-led growth and traditional sales-led marketing?