★ Jeff Fryer

Social Media Director for B2B Global Technology Company
Summary
Jeff Fryer is a seasoned Senior Marketing Director with a diverse industry background covering digital advertising, B2B, B2C, and entertainment. He has a strong prowess in social media strategy and digital advertising cultivated over 10 years of global business experience.
With a robust professional history, Jeff has led extensive global social media marketing efforts focusing on creative social-first strategies across various social channels. He is adept at developing and implementing social media strategies that include paid promotion to drive engagement and brand awareness.
Known for his leadership skills, Jeff has successfully managed teams to achieve set goals and deliver impactful results. He possesses a visionary approach in the social media landscape, identifying trends that inspire innovative content creation.
Jeff's expertise extends to mentoring and guiding teams towards conceptualizing brand-elevating concepts while staying updated on social media best practices and emerging trends.
Adept at establishing and enhancing the business impact of key social media metrics, Jeff effectively communicates with internal stakeholders and senior executives to align strategies with organizational objectives.
Jeff is skilled in managing marketing budgets for social media initiatives to ensure consistent brand messaging across diverse audience touchpoints. He has developed strategic playbooks on brand voice, writing styles, and effective ways to collaborate with external agencies and content creators for improved impact and cost-efficiency.
His professional journey includes roles at renowned organizations such as Arm, IAB, and leading involvement in esteemed awards judging panels, showcasing his industry recognition and expertise. Jeff's educational background includes a Bachelor of Arts in Music Business with a minor in Marketing from Western Illinois University.
With a dynamic blend of creativity, strategic problem-solving, and data-driven insights, Jeff Fryer is a respected figure in the marketing realm, trusted by senior stakeholders and C-Suite executives for his innovative approach and significant contributions to brand growth.