Tracy Pan

Tracy Pan is a data-driven marketing leader with a successful history of creating and expanding multi-million dollar paid acquisition programs for consumer companies.

She possesses hands-on experience in managing campaigns across various platforms including paid search, paid social, display, mobile in-app networks, and partnerships.

Tracy has a proven record of collaborating with cross-functional teams to enhance website and app store experiences, conduct thorough tests and analyses, and establish ad tech requirements for scalability.

Her educational background includes a B.S. in Business Administration from the University of California, Berkeley, Haas School of Business.

Tracy Pan has held key positions in several notable organizations, including Vice President of Performance Marketing at The Athletic, Senior Director of Performance Marketing at The Athletic, Director of Growth Marketing at Lumos Labs (Lumosity), Senior Director of Digital Marketing at Glassdoor, Director of Digital Marketing at Glassdoor, Director of Online Marketing at JustAnswer, Director of Search Engine Marketing at Ask.com, Senior Manager of Search Marketing at Ask.com, Online Marketing Manager at Ask.com, Online Marketing Manager at Actuate Corporation, and Marketing Specialist at Actuate Corporation.