Jeff Arbour

Jeff Arbour is a seasoned entrepreneur and marketing executive with extensive experience in the digital and cannabis industries. He is currently the Founder & CEO of Nana & Pop, a company he established in July 2018 that focuses on building cannabis brands and online communities.1

Professional Experience

Jeff's career spans several notable positions:

• Interim Chief Executive Officer at Clinica Verde (August 2023 - Present)1
• Chief Marketing Officer at Bridge City Collective (January 2022 - Present)1
• Strategic Advisor at FlowerShop Media (December 2019 - Present)1
• Co-Founding Partner at Chameleon Collective (May 2016 - Present)1

Prior to his current roles, Jeff co-founded and served as CEO of plyfe, a company that was later acquired by Tatango.1 He has also held advisory positions with companies like Quixey and Cameo.1

Cannabis Industry Expertise

Jeff has been involved in the cannabis industry exclusively since 2016. His journey in this sector includes:

• Living on a cannabis farm in Northern California to gain hands-on knowledge of cultivation2
• Helping cannabis brands transition to adult-use markets
• Building digital communities for major cannabis operators

Through Nana & Pop, Jeff focuses on creating brands for underserved demographics in the cannabis market, particularly targeting older consumers.2

Background and Recognition

Jeff holds a BFA in Electronic Media from the University of Denver. His expertise in digital marketing and brand building has been recognized in the industry, including being named #1 in DM News' Top 30 Under 30 in 2008.

Jeff Arbour's LinkedIn username is indeed jeffarbour, as mentioned in the query.1