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    Jeff A.

    Chief Marketing Officer - Three Horizons Marketing - Building Brands

    Jeff Angus is a sports marketing professional who served as the Chief Marketing Officer at PlaySight Interactive Ltd. from 2015 to 2022.2 He has extensive experience in global marketing, brand management, and communications leadership across various industries.

    Before joining PlaySight, Jeff studied for his MBA at the University of Oregon and the Warsaw Sports Marketing Center, graduating in 2015.1 He joined PlaySight in its early stages when the company was building its US and North American operations.1

    At PlaySight, Jeff was responsible for running the company's global marketing operations, working across multiple sports and countries.1 His role was cross-functional, involving collaboration with HR, product, and sales teams to ensure effective market listening, feature design, and consumer engagement.1

    Jeff has a background in sports, having played soccer, baseball, tennis, and golf growing up.1 His passion for sports and technology attracted him to PlaySight, where he saw the potential of combining trends like gamification and video for athletic purposes.1

    During his time at PlaySight, Jeff was involved in various projects, including the development and launch of PlayFair in collaboration with the ITA (Intercollegiate Tennis Association).1 He also represented the company at major sporting events such as the US Open and BNP Paribas Open.1

    After his tenure at PlaySight, Jeff moved on to become the Head of Marketing at Springbok Analytics.2

    Highlights

    Jul 29 · playsight.com
    PlaySight Pro+ 8K - Advanced SmartCourt solution
    May 28 · marketscale.com
    Listen: Connecting the Next Generation of Athletes with Jeff Angus ...
    Listen: Connecting the Next Generation of Athletes with Jeff Angus ...
    Jeff Angus, Head of Marketing at Playsight - S1E15
    Dec 5 · playsight.com
    Powering PlaySight: Jeff Angus
    Powering PlaySight: Jeff Angus

    Related Questions

    What inspired Jeff Angus to pursue a career in sports marketing?
    How has Jeff Angus's background in sports influenced his marketing strategies at PlaySight?
    What are some of the key challenges Jeff Angus has faced in his role at PlaySight?
    How does Jeff Angus see the future of sports technology evolving in the next five years?
    What specific projects has Jeff Angus led at PlaySight that have had the most impact?
    Jeff A.
    Jeff A., photo 1
    Jeff A., photo 2
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    Location

    Vancouver, British Columbia, Canada