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Jean-Pierre Thomassen
Service Excellence consultant & marketing docent
Jean-Pierre Thomassen is a part-time lecturer at the University of Groningen, specializing in B2B marketing, customer centricity, and qualitative research. He holds a position in the Faculty of Economics and Business, where he contributes to the academic community through teaching and research activities .56
In addition to his academic role, Thomassen is a management consultant and has authored 17 books focusing on various aspects of customer experience, service excellence, and customer relationship management .15 His expertise extends to practical applications in the hospitality sector, as evidenced by his involvement with MBA students at Hotelschool The Hague, where he leads projects such as hospitality audits .23
Thomassen's work emphasizes the importance of understanding customer value and enhancing service quality, making him a notable figure in both academic and professional circles related to marketing and customer service .14
