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Jean-Baptiste Coumau
Senior Advisor & Investor - Former McKinsey Partner & Leader of McKinsey Design in Asia - Brand Preeminence, Innovation & Growth - Luxury, Fashion, Beauty, Hospitality & Automotive - Europe & Asia
Jean-Baptiste Coumau is a former Partner and Leader of McKinsey Design in Asia Pacific at McKinsey & Company. He currently serves as the President of Réservoir Créatif and works as a Senior Creative Advisor & Investor. His expertise includes brand preeminence, innovation, and growth. During his tenure at McKinsey, he was involved in various strategic initiatives related to marketing and design.134
As noted in some publications, Jean-Baptiste Coumau has contributed to discussions on engaging boards with the future of marketing, emphasizing the importance of involving boards in strategic marketing decisions to drive organizational change.1 Additionally, he has been associated with articles on brand-driven innovation for incumbents entering new markets.2
His LinkedIn profile highlights his role as jeanbaptistecoumau and reflects his current professional engagements beyond McKinsey.35
