Jay Sartori

Jay Sartori is a multifaceted executive with extensive experience in marketing, operations, and sports management. He currently serves as the Executive Director at Nicewonderful Productions, Inc., where he has played a significant role in enhancing operational efficiencies and customer engagement strategies since joining as Chief Operating Officer in 2018. His leadership has been pivotal in transforming the company into a more agile and successful entity within the pageant industry, particularly with franchises like Miss Virginia USA.1

In addition to his role at Nicewonderful Productions, Sartori is also the Co-Founder and Chief Marketing Officer of Waymor Sports, where he aims to elevate the indoor pickleball experience by combining innovative marketing strategies with a strong commitment to customer satisfaction. His vision for Waymor Sports is to establish it as a leading brand in the indoor sports market, akin to Apple's status in technology.1

Sartori has a rich background that spans various industries. He has held senior positions such as President of Xelent Enterprises, where he provided consultancy services across different sectors, and Chief Operating Officer at Hannah Solar, contributing to substantial growth in the commercial solar market.1 His career began in his family's cheese-making business in Wisconsin, which instilled in him foundational business knowledge and a strong work ethic.1

Overall, Jay Sartori's diverse expertise and leadership skills have made him a notable figure in both the entertainment and sports industries, where he continues to drive innovation and success.