Suggestions
Jay Kaufman
Sports Business Executive - Data & Insights Leader - Strategic Advisor
Jay Kaufman is the Executive Vice President and Head of Sports at the National Research Group (NRG), a position he has held since September 2021. In this role, he leads the company's sports research and consulting division, focusing on various strategic initiatives including fan engagement, media strategy, brand tracking, and product innovation. His client portfolio includes major organizations such as Apple, Amazon, ESPN, and the NBA.134
Before joining NRG, Kaufman had a distinguished 22-year career at the NBA, where he served as Senior Vice President of Global Research & Insights. His responsibilities included providing data-driven insights to league leadership to inform strategic decisions related to brand positioning and media strategies. Notably, he played a key role in negotiating significant media rights deals for the NBA.123
Kaufman holds a Bachelor of Science degree from Boston College's Carroll School of Management. He is based in New York City and is actively involved in advisory roles for various sports-related platforms.12
