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Dan MacKenzie
President at Canadian Hockey League
Dan MacKenzie is the first full-time President of the Canadian Hockey League (CHL), appointed to this position in July 2019.12 Here are some key details about his background and role:
Professional Experience
MacKenzie came to the CHL with over 20 years of experience working at the NBA, including eight years as Managing Director of NBA Canada.1 During his time with the NBA, he was instrumental in growing basketball's popularity in Canada, overseeing successful events like the 2016 NBA All-Star Game in Toronto, and achieving record-breaking viewership and merchandise sales.12
Responsibilities at CHL
As CHL President, MacKenzie is responsible for:
- Growing the game of hockey
- Enhancing player and fan experiences
- Overseeing league operations
- Implementing sports marketing strategies
- Managing business aspects of the league13
Achievements at CHL
Since joining the CHL, MacKenzie has:
- Revamped the CHL's broadcasting situation
- Established a new television rights partnership with TSN, RDS, and CBC23
- Focused on improving the CHL experience for both players and spectators
- Promoted the CHL's scholarship program
- Worked on bringing national events like the Memorial Cup to smaller communities2
Educational Background
MacKenzie holds several degrees:
- Master's degree in Sports Management from the University of Ohio
- Bachelor of Commerce degree from McMaster University
- Bachelor of Education degree from Brock University
- Graduate of George Brown College Sport and Event Marketing Program12
Personal
MacKenzie currently lives in Guelph, Ontario, with his wife, two children, and their dog.1 His experience growing up and living in Guelph has given him a unique understanding of the important role CHL teams play in their communities.1