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Jay Ehret
President - Pickup Outfitters of Waco
Jay Ehret is a seasoned marketing professional specializing in brand building and strategy for small businesses and solo entrepreneurs.
As the Chief Officer at The Marketing Spot since 2001, Jay has been coaching and consulting local businesses, assisting them in creating customized marketing plans that align with their brand.
Currently serving as the brand manager for Rainbow International and Aire Serv at Dwyer Group, Jay contributes to strengthening hundreds of entrepreneurs' brands worldwide, leading to improved business profitability.
His expertise includes strategic planning, brand messaging, customer experience design, and traditional and digital marketing, among others.
Jay holds a BBA in Financial Services and Planning from Baylor University's Hankamer School of Business. He has held various roles in organizations like Pickup Outfitters of Waco, The Dwyer Group, Well Mount N.V., and Clear Channel Communications.
An avid writer and presenter, Jay Ehret has authored The Marketing Spot blog and hosted a marketing plan podcast for several years, showcasing his passion for sharing marketing insights and knowledge.