Jasper van Bochove

Jasper van Bochove is a dedicated B2B marketing strategist with 24 years of experience, specializing in customer experience and ambassador activation. He assists ambitious B2B companies in sustainable and human-centric growth to achieve better results. Through Sound Business, he collaborates with strong partners to support businesses, especially those in the larger SMB sector, in making strategic choices, developing their brand, conducting customer research, optimizing customer journeys, and leveraging employee and customer enthusiasm for ambassador activation. Jasper excels in marketing strategy, brand strategy, customer experience, customer journeys, customer interviews, and ambassador research and activation. His passion lies in helping clients cultivate passionate employees and satisfied customers to facilitate effortless organizational growth. Jasper's clients have testified to his professionalism, experience, and positive impact on their businesses. Beyond his professional endeavors, Jasper is a music enthusiast, finding inspiration in a wide range of genres and actively participating in pop quizzes.